Parks & Recreation Attendance

A neighborhood with high quality parks and recreation programs for people of all ages and abilities is a livable neighborhood. Participation in parks and recreation programs has been shown to contribute to reduced obesity, depression, and crime.  Participation can also help increase family unity, sense of community, and socialization for active adults and senior citizens. Improved educational outcomes are also associated with participation in parks and recreation programs. To help achieve these outcomes, the Key Performance Indicator aims to increase attendance in parks and recreation programs by 5% in the following areas: Municipal Sports Unit (MSU), Floyd Lamb Park, Programs/Memberships, and Youth Sports. The chart below shows attendance by quarter in each of these areas.  To help achieve the Key Performance Indicator, the supporting measures focus on increasing user satisfaction, increasing community satisfaction, reducing the tax subsidy for parks and recreation programs, and increasing registrants in health-related programs. 
Parks and Recreation Attendance by Program by Quarter

Measure 1: User Satisfaction
Increase satisfaction of recreation program users to 91.5% by 2022 (0.5% increase per year).
Customer service is a strong tenant of the Parks and Recreation Department. If a customer is satisfied with the programs and services provided, then they will likely repeat participation, add more services to their household experience, and spread the word to family and friends.  A series of baseline surveys were conducted in FY 2017.  The average satisfaction rate for all programs was 89%. In the future, surveys will be done right after a program has been completed to help boost response rates.
Parks and Recreation User Satisfaction by Program

Measure 2: Tax Subsidy
Decrease the tax subsidy from the city for parks and recreation programs by 2.5% by 2022 (0.5% decrease per year).
The Las Vegas City Council has placed a high priority on increasing cost recovery for parks and recreation programs, which will decrease the public tax subsidy for these services.  The Parks and Recreation Department works to run its programs as cost-effectively as possible. It also strives to achieve a balance between the amount charged to customers and access to services.  Achieving this balance will help increase attendance and improve neighborhood livability.
Measure 3: Health Program Registrants
Increase the number of registrants in health-related programs by 5% by 2022 (1% increase per year).
Participation in recreation programs has been linked to healthy lifestyles as well as improved mental health and well-being. The city offers a large number of health-related programs that contribute to overall customer satisfaction of parks and recreation and an increased positive perception of neighborhood livability.  The city will also continue to add value to these classes by offering specialized instruction, upgrading equipment, and running classes at times that meet community needs. 
Tax Subsidy for Parks and Recreation Programs
Health Program Registrants (through Sept 2018)
City of Las Vegas Parks and Recreation Facilities