Parks & Recreation Attendance

A neighborhood with high quality parks and recreation programs for people of all ages and abilities is a livable neighborhood. Participation in parks and recreation programs has been shown to contribute to reduced obesity, depression, and crime.  Participation can also help increase family unity, sense of community, and socialization for active adults and senior citizens. Improved educational outcomes are also associated with participation in parks and recreation programs. To help achieve these outcomes, the Key Performance Indicator aims to increase attendance in parks and recreation programs by 5% in the following areas: Municipal Sports Unit (MSU), Floyd Lamb Park, Programs/Memberships, and Youth Sports. The chart below shows attendance by quarter in each of these areas.  To help achieve the Key Performance Indicator, the supporting measures focus on increasing user satisfaction, increasing community satisfaction, reducing the tax subsidy for parks and recreation programs, and increasing registrants in health-related programs. 
Parks and Recreation Attendance by Program by Quarter
Measure 1: User Satisfaction
Increase satisfaction of recreation program users to 91.5% by 2022 (0.5% increase per year).
Customer service is a strong tenant of the Parks and Recreation Department. If a customer is satisfied with the programs and services provided, then they will likely repeat participation, add more services to their household experience, and spread the word to family and friends.  A series of baseline surveys were conducted in FY 2017.  The average satisfaction rate for all programs was 89%. In the future, surveys will be done right after a program has been completed to help boost response rates.
Measure 2: Community Satisfaction
Increase community satisfaction with the overall quality of parks and recreation programs and community centers to 80% by 2022.
The city conducts an annual community survey of residents. For this measure, satisfaction is tracked for people who have used a park, recreation program, or community center in the last year. In 2017, the survey was changed to differentiate between satisfaction with parks and recreation programs vs. community centers. This should be taken into account when comparing data for 2017 to prior years. In 2017, satisfaction of users was 67% for parks, 70% for recreation programs, and 63% for community centers.
Parks and Recreation User Satisfaction by Program
Parks and Recreation Community Satisfaction
Measure 3: Tax Subsidy
Decrease the tax subsidy from the city for parks and recreation programs by 2.5% by 2022 (0.5% decrease per year).
The Las Vegas City Council has placed a high priority on increasing cost recovery for parks and recreation programs, which will decrease the public tax subsidy for these services.  The Parks and Recreation Department works to run its programs as cost-effectively as possible. It also strives to achieve a balance between the amount charged to customers and access to services.  Achieving this balance will help increase attendance and improve neighborhood livability.
Measure 4: Health Program Registrants
Increase the number of registrants in health-related programs by 5% by 2022 (1% increase per year).
Participation in recreation programs has been linked to healthy lifestyles as well as improved mental health and well-being. The city offers a large number of health-related programs that contribute to overall customer satisfaction of parks and recreation and an increased positive perception of neighborhood livability.  The city will also continue to add value to these classes by offering specialized instruction, upgrading equipment, and running classes at times that meet community needs. 
Tax Subsidy for Parks and Recreation Programs
Health Program Registrants
City of Las Vegas Parks and Recreation Facilities